How To Build a Minimum Viable Product: Step-by-Step

Nov 21, 2023
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Content of the post

Businesses prefer not to invest in a product without ensuring its market viability. The Minimum Viable Product (MVP) functions as a resolution for creating innovative products. Many successful companies, such as Dropbox, Figma, and Uber, have effectively utilized the widely adopted launch strategy of creating an MVP.

Rather than quickly coding for a major product, the recommended approach is to start by developing an MVP. Begin by defining your narrative and elucidate its uniqueness. Clearly articulate the value it offers and the problem it addresses. CanhCam will lead you through each stage of MVP creation.


What is the Minimum Viable Product (MVP)?

Some common types of Minimum Viable Product


Minimum Viable Product (MVP) is a software development approach that technology companies use to assess the capabilities and potential of a new product before committing to full-scale development. The fundamental idea behind MVP revolves around creating a rudimentary version that meets crucial customer requirements, followed by successive iterations and enhancements informed by user feedback.

Rooted in the lean startup method, the MVP philosophy underscores the significance of swift testing and incorporating user feedback. By concentrating on minimal features, this approach significantly reduces both time to market and development costs. The initial version serves as a testing platform, enabling developers and businesses to validate assumptions and gauge user interest without making extensive resource investments.


Objective of an MVP

The Minimum Viable Product (MVP) is crafted as an initial iteration of a product, encompassing fundamental features to address customer requirements. Its primary goal is to promptly validate assumptions, collect user feedback, and progressively enhance the product.

By adopting a streamlined approach, businesses can reduce development costs, accelerate time-to-market, and optimize resources in crafting a product that resonates with user preferences. The implementation of a minimal version, often referred to as the MVP (Minimum Viable Product) methodology, facilitates a lean and agile development process.

This empowers organizations to promptly adapt to changing market dynamics and align their product roadmap with the authentic needs of users. This approach is particularly beneficial in the context of efficient website design, ensuring a cost-effective and user-centric development strategy.


Constructing an MVP: Step-by-Step guide

To attain positive results, it is essential to methodically dissect the tasks into steps during the construction of an MVP. This includes establishing overarching goals for the entire team and allocating specific responsibilities to each team member.

Before embarking on the procedure, it is crucial to verify that the team possesses a comprehensive understanding of the fundamental principles underlying the work and product development. Let's explore the sequential process of collaboratively building an MVP.


Misunderstanding the feasibility and performance potential of the product


Establishing fundamental principles for MVP creation

Before delving into MVP development, it is crucial to articulate the business's intentions and vision. Engage in discussions about the MVP vision, amalgamate insights, and formulate an initial plan for subsequent steps. Emphasize the necessity of creating an MVP within constraints of time, budget, and effort, seeking ways to economize while effectively testing the business idea.

Deliberations on this matter guide the selection of MVP features for the early stages of product development. The overarching goal of MVP creation is to test hypotheses, discern product needs, and evaluate its viability. Soliciting feedback from initial users is instrumental in achieving this goal.

To ensure comprehensive information gathering, strategize on how to interact with the target audience through avenues such as reviews, surveys, and direct interviews. The initial product sale serves as a means for further development and gauges interest in the product.

Plan advertising campaigns, with Google Adwords often being a primary tool. Select social media platforms to establish main pages and execute targeted campaigns, leveraging social media as a valuable channel for collecting feedback. Develop a sales landing page detailing the product, highlighting features and customer benefits, and providing options for paid and free versions.

Choose the necessary features


Defining the problem addressed by the MVP

Efficiently identify the weaknesses of the target audience and articulate solutions to those problems. By clearly delineating the problem, entrepreneurs can focus efforts and resources on delivering a viable solution resonating with the target market.

Conducting market research

Despite the creativity and appeal of the idea, conducting market research is imperative to assess demand and competition, avoiding significant financial and time losses. This research facilitates a deeper understanding of market needs, preferences, behaviors, uniqueness and feasibility of the idea, problems addressed, and ways to align the product with customer needs.

Establishing objectives and identifying key users

Define clear metrics to measure product success. Develop user personas, detailed profiles of potential customers encompassing demographics, needs, habits, and device preferences. Understanding the target audience aids in organizing advertising campaigns.

Researching competition

Recognize that developing a completely unique product is challenging, and lack of direct competitors does not guarantee uniqueness. Dedicate ample time to market research to ascertain the landscape and potential competition, considering yourself fortunate if the idea remains truly unique.

Crafting a user journey map

Ensuring an application is user-friendly and navigable is crucial. To assess the user experience of your product, personally test it; if you encounter difficulties, consumers are likely to face similar challenges in understanding the product's benefits.

To prevent such issues, incorporate a customer journey map in the creation of your minimum viable product. This map visually represents user interactions with the product, highlighting expectations regarding content, design, and interface. Continuously update the map based on feedback from initial customers, addressing what works well, inconveniences, and necessary changes to align with user preferences.

Implement robust data collection mechanisms


Selection of features aligned with user needs

Identify the features of the MVP, planning the minimal viable product's scale expansion. Define fundamental features that provide the highest value for users. Prioritize additional features, distinguishing between those essential for immediate implementation and those that can be added in later stages. Consider user thoughts and feelings during product use, influencing their decision-making process.

Leverage this information to guide users through different features within the product. To understand the user's experience, respond to particular inquiries regarding their personality, decision-making procedures, ultimate objectives, and the requisite steps to accomplish those objectives. Focus on potential customers who can quickly provide the highest value to save time during result analysis.

MVP development and testing

With all necessary information in hand, proceed to build the MVP. Focus on creating a functional yet simplified version of your product, prioritizing the demonstration of the concept's value and usability over perfection. After release, review and prioritize features for development in the final product version. 

Feedback collection and results analysis

Measuring outcomes is paramount in the MVP development process. This phase is a true test of the product's viability, influencing the direction of future development. Listen attentively to user feedback, recognizing that while you cannot satisfy every user, their insights are valuable for feature improvements. Be prepared for modifications and adjustments to align with market needs.

Analyzing MVP results, including user feedback and usage metrics, is crucial for informed decision-making about future product development. This evaluation guides decisions on feature enhancement, addition, or removal, ensuring alignment with user needs and continuous improvement of the overall user experience.


Ensure that the MVP aligns with the key pain points of the target audience


If an MVP does not effectively address the core issues or solve the targeted problem for users, it risks falling short of meeting real market needs. Development teams must ensure that the MVP aligns with the primary pain points of the target audience, demonstrating its value proposition in a way that resonates with users.


Special Tips for Build a Minimum Viable Product

Pre-launch Strategies:

  • Validate your idea before building: Use surveys, interviews, and landing pages to gauge user interest and validate your problem-solution fit before pouring resources into development.
  • Run a crowdfunding campaign: Platforms like Kickstarter can help you build hype, pre-sell your product, and gather valuable feedback even before launch.
  • Partner with beta testers: Find early adopters and tech-savvy individuals willing to test your MVP and provide feedback in a controlled environment.

Development Hacks:

  • Prototype quickly and cheaply: Use rapid prototyping tools like Figma or InVision to create interactive mockups and get user feedback without major coding.
  • Leverage open-source libraries and frameworks: Utilize existing codebases to save development time and avoid reinventing the wheel.
  • Focus on low-code solutions: Explore platforms like Bubble or Webflow that allow building MVPs without writing extensive code.

Marketing and User Acquisition:

  • Content marketing: Create blog posts, videos, and social media content that educate potential users about your problem and solution.
  • Influencer marketing: Partner with relevant influencers in your target audience to reach a wider audience and build trust.
  • Targeted ads: Utilize social media ad platforms to reach specific demographics and interests with laser-sharp precision.
  • Run giveaways and contests: Generate excitement and incentivize early sign-ups with engaging campaigns.


Expanding products and adapting to user needs


We have built an MVP. What’s next?

Upon the MVP release, the initial step is to collect feedback and analyze data. Subsequent actions hinge on the feedback received from users. If the MVP falls short of the established success criteria and key performance indicators (KPIs) indicate subpar performance, the next course of action involves iteration and optimization.

It's crucial not to be disheartened by less-than-ideal results; the purpose of starting with an MVP is precisely to assess product performance before market launch and make adjustments based on customer needs for an optimal fit. 

Iteration is instrumental in avoiding the cost of overhauling the entire software in the absence of testing and dedicated time. Therefore, be prepared to make changes, fine-tune, and optimize the product to achieve perfection. Roll up your sleeves and implement adjustments based on the insights gained during the MVP phase.


User experience is an important aspect



The trend of incorporating MVP in upcoming software technology projects is poised to grow, presenting abundant prospects for creativity and innovation. Through the adoption of MVP, developers can swiftly iterate and evaluate novel concepts, thereby crafting enhanced software products that cater to user requirements. Nevertheless, meticulous planning, the systematic collection of user feedback, and the selection of a proficient app development company are indispensable for achieving success in MVP development. 

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Co-Founder & CEO