MVP, PoC, and Prototype. The approach closest to product market fit

Nov 21, 2023
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In the journey from idea to success in the market, creating an MVP, PoC, and Prototype are crucial steps. Additionally, understanding and meeting customer needs is vital for business success. To meet this requirement, methods like MVP, PoC, and Prototype have become indispensable tools in product and service development.

Each of these concepts has its own characteristics with different meanings and purposes. In this article, we will highlight the differences between MVP, PoC, and Prototype, helping businesses choose a strategy that aligns with product development in the market. 


Overview of MVP, PoC, and Prototype

Navigating the realm of software development involves traversing key stages, each playing a crucial role. From conceptualization to tangible results, understanding the significance of MVP (Minimum Viable Product), PoC (Proof of Concept), and Prototype is essential. In the following sections, we'll delve into each, shedding light on their unique roles in the development process.

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MVP (Minimum Viable Product)

What is a Minimum Viable Product?


MVP is a functional version of the product with minimal features necessary to satisfy initial users and gather feedback. Its purpose is to deliver value to users while minimizing development efforts. MVP is often used to validate assumptions and understand user needs. The focus is on collecting user feedback to iterate and improve the product based on real-world usage. This iterative process helps build a tightly fitting product to user needs and requirements.

PoC (Proof of Concept)

What is Proof of Concept?


PoC is a technical language widely used in the information technology industry, particularly prominent in software development. PoC is employed to verify the feasibility of an idea or design before developing the entire product. The purpose of a PoC is to test the potential of an idea, identify underlying issues, and explore solutions. PoCs are often created in the early stages of a project to minimize risks and ensure that a specific technology or approach can function.


What is a Prototype?


A prototype is a visual representation of a product's design, showcasing its functionality and user interface. It is often used to model, simulate, test, and assess the performance features of an idea or product before mass production. Prototypes play a crucial role in user experience design and are useful for testing and refining the product's interface.

Compare MVP with Poc and Prototype

What is the difference between MVP and PoC, Prototype?


MVP with PoC

What is the difference between an MVP and a PoC?


Both focus on minimizing risk and saving costs during app development. They generate initial value to gather feedback from users or target customers. The purpose of both MVP and PoC is clearly defined regarding product capabilities, adjusting the product or service based on user feedback and information received.

MVP concentrates on developing a practical product, while PoC focuses on proving feasibility and evaluating ideas. MVP aims to build a complete product based on market feedback and demands, while PoC usually creates a small test version to assess the feasibility of the idea.

In the process of product and service development, both MVP and PoC play crucial roles. MVP helps build a tangible product, gather user feedback, and iterate quickly. Meanwhile, PoC aids in testing the potential of an idea and assessing risks before introducing the product.

MVP vs Prototype

What is the difference between an MVP and a Prototype?


The MVP and Prototype both play crucial roles in the product development process. However, there are some differences between them, MVP identifies core features and core values necessary to achieve the product's goals, while prototypes help assess and improve design elements, architectural structure, and usability factors. 

MVPs and Prototypes can be used concurrently or sequentially during the product development process. An MVP can be built based on a tested and evaluated prototype, enhancing creativity and ensuring product feasibility efficiently.

PoC vs Prototype

What is the difference between a PoC and a Prototype?


Proof of Concept (PoC) and prototypes are both essential methods used in the product development process, but they serve distinct purposes. PoC primarily focuses on testing the feasibility and viability of the overall concept, while prototypes emphasize refining design and functionality.

How to choose the best approach?

Which is the best strategy?


In the rapidly evolving business landscape today, companies need to adopt a proactive approach to developing new products or services. Among the commonly used methods, MVP (Minimum Viable Product), PoC (Proof of Concept), and Prototype are three popular approaches. Each method has its own advantages and specific objectives. So, which is the best strategy?

Choose MVP when:

When testing the potential of a new idea, developing an uncertain product with unclear user value, or minimizing risks and optimizing development costs. However, avoid using MVP if your product has proven success and sufficient information for full development.

Choose PoC when:

When dealing with a new, unproven idea, considering a significant investment in a large project, or comparing and analyzing solutions. However, deploying PoC isn't always suitable as it requires substantial resources and time.

Choose Prototype when:

When you have a clear visual representation of a new product idea and want to test technical feasibility or gather market feedback. Consider the focus on user experience and authentic design in this approach.

While all three methods can yield results in different scenarios, the choice between MVP, PoC, and Prototype depends on factors such as specific project goals, technical uncertainties, and available resources. Combining these methods at different development stages can leverage their respective advantages and address their limitations. You can choose one or combine all three based on individual needs and project scope, considering energy sources, time constraints, and overall project resources.



Above is the entire foundational knowledge about MVP, PoC, and Prototype. I hope this article helps businesses better understand these concepts and their applications in the product development process. Understanding and applying MVP, PoC, and Prototype is crucial in the product development journey. These tools help businesses optimize the development process, minimize risks, and ensure the feasibility and competitiveness of the final product. Wishing you success!

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