How to Add Ecommerce To Website: Step-by-step Guide

May 22, 2024
Content of the post
Content of the post

In this fast-changing market world, adding ecommerce to websites is a revolutionary experience, bringing along with it the expansion in sales, widening of the market, and creating exceptional convenience. 

Thus, if a company has no online existence, this can cause a loss of opportunities and limited market access. This manual is concerned with how ecommerce can change your business model and describes its benefits along with the barriers to remaining offline.

Moreover, CanhCam will offer comprehensive solutions, including plugins, platforms, and development tools, which will enable you to conduct ecommerce in a pipeline and result in exponential growth.


Understanding Your Ecommerce Options

Setting up an ecommerce platform entails selecting the correct way to add ecommerce functionality. Each method has pluses and minuses, depending on the company's requirements and technical expertise levels.


Plugins are wonderful as they not only solve some of the basic problems but are also very easy to set up; thus, they are ideal for beginners in ecommerce.

Users generally find them an easy-to-use interface due to the products themselves being user-friendly. Even though plugins integrate with small to average-sized businesses, most of them cannot be customized according to the specific needs of bigger businesses.

However, other plugins have different price points, and you can choose from silent to premium versions. Although this could prove challenging in such situations, firms that exceed the assumptions and requirements of plugin capabilities may struggle with scalability.

Hosting Platforms

Hosted platforms are all-in-one solutions that users only need to set up with minimum technical knowledge. They provide a friendly and simple-to-use interface with varying options, meaning they can serve users with different knowledge levels.

These platforms have vast features covering such ecommerce components as inventory management, marketing tools, and analytics. Nevertheless, the service convenience entails that most paid websites are subscription-based with transactional charges. 

Hosted platforms may have higher upfront costs, yet these are scalable solutions with plans that can be moulded as per the expansion of the business.

Custom Development

Custom development bestows the highest level of adjustment for peculiar business needs. Nonetheless, it requires either using developers or technical skills to implement and check up afterwards. Custom solutions offer unlimited flexibility in choosing functionalities and can be coupled with other systems, giving businesses personalized solutions.

On the contrary, although the initial input is higher due to the development costs, maintenance, updates, and support also bring along the expenditures in the long term. Even though on the other hand, custom solutions are adaptable to quickly changing business needs and provide an avenue for future expansions through scalability.

Essential Ecommerce Features

Regardless of the chosen method, essential ecommerce features are critical for a successful online store. These features include:

  • Shopping Cart: Customers can put items in their basket and change them if necessary before checking out.
  • Payment Gateways: Integration with reliable payment processors processing online transactions.
  • Product Management: Capacity to produce, sort, and edit products with descriptions, photos, and pricing.
  • Shipping Options: Supply shipping methods, rates, and integration with shipping vendors for hassle-free order fulfilment.

Carefully evaluating your business needs, budget, and technical capabilities will guide you in selecting the most suitable ecommerce solution. Whether it is a plugin, hosted platform, or custom development, identifying must-haves is a critical factor that guarantees a smooth and successful online store operation.


Step-By-Step Guide: Adding Ecommerce To Your Website

Ecommerce has become crucial for businesses aiming to grow online. Here's a concise step-by-step guide to help you seamlessly integrate ecommerce functionality into your website.

1. Platform selection

Developing a successful ecommerce begins with determining which platform best suits the requirements of your online store. Scout the list of options, including Shopify, WooCommerce, BigCommerce, and Magento, to name a few.

Stress these features, scalability, customization, and technical support during prototype development. Your decision needs to match your business needs, technical aptitude, and the funds you have as well.

2. Crafting your online store

With a platform in place, building your digital storefront now is the order of the day. Go through the steps of signing up to the selected ecommerce website and click the customization button. Personalize the design to convey your brand spirit, in addition, use themes and templates that harmonize with your ideas.

You set up your store by having rich product descriptions, beautiful images and clear price lists. Integrate shipping methods and payment systems that are created for easy trading operations.

The initial action of setting security measures is to guard customer data. Ensure that everything functions impeccably before the public release by running a thorough and meticulous test.

3. Optimizing for maximum impact

Performance can be successfully optimized only after the store is launched. Increase your product page SEO ranking by using keywords and descriptive tags. Improve website speed using image compression and responsive web design.

Produce product descriptions and images that will keep prospective buyers on your site and turn them into actual shoppers. Make the checkout process shorter hence reducing the chances of cart abandonment. Discounts and promotions can be used for sales goals achievement and development of customer loyalty.


Advanced Considerations For Ecommerce Success

Navigating the intricate landscape of ecommerce demands a comprehensive understanding of advanced considerations that can elevate your online store to new heights of success.

From seamless payment processing solutions to efficient inventory management and strategic SEO tactics, mastering these aspects is pivotal for staying ahead in the competitive digital marketplace.

Payment processing

The role of payment gateways is to securely conduct online transactions by exchanging payment information between a customer and a merchant. They encrypt confidential information to prevent fraud.

The function of payment gateways is to make online payments happen by encrypting the sensitive data through the payment information from a customer to a merchant. They use encryption techniques to secure sensitive data and curb the use of the dead.

Payment gateways and merchant accounts:

  • Pros of payment gateways: Highly convenient for customers, of course, and secure transactions, and, in the end, multiple payment options are available.
  • Cons: Transaction fees, chance for a refund, the complexity of the integration

Popular payment processing options:

  • PayPal: The high trustworthiness builds a strong bond with customers and simplifies the checkout procedure.
  • Stripe: The framework is consistently tagged for its popular developer APIs and rich features.
  • Square: Perfect solution for small businesses that provide out-of-the-box configuration and clear pricing.
  • Authorize.Net: Offers tailored solutions for businesses ranging from small-sized to large-sized enterprises

Inventory management:

  • Inventory systems provide information regarding the stock and sort the stock regarding sales and orders. They incur the reduction of stock levels, decrease the carrying costs, and eliminate stockouts.
  • Proper inventory management ensures there are products when the customers need them and, consequently, limits the possibility of clientele losing sales.

SEO for ecommerce websites:

  • Optimize Product Pages: Make sure that the main keyword phrases appear in the product titles, descriptions, and metadata to enhance search engine result positions.
  • Website Content: Generate informative content together with industrial keywords that cover the aspects of your products and services. Such may include buying guides, FAQs, and blog posts.
  • Image Optimization: Optimize product title and description filename and alt tags to attain better search engine rankings and accessibility.
  • Mobile Optimization: Simultaneously, ensure that the mobile traffic can access your site by making it mobile-friendly.

Unleash your business potential with ecommerce

Ecommerce helps businesses to reach receivers around the world, it is available 24/7 and of course, it's money-saving. It gives us information about how a customer acts, scalability, and transporting it to the other systems that are related.

Via mobile optimization and personalized marketing, businesses have the opportunity to connect with customers to their advantage and consequently bolster sales. Embracing innovation is key to unlocking the full potential of ecommerce and staying ahead in the competitive landscape.


Solutions For Streamlining Your Ecommerce

Below are some of the drag-and-drop website-building platforms that enable the sellers to have less time and money investment in developing a part of the website's ecommerce.


SnipCart allows you to sell both - physical and digital products and subscription plans. It also gives you accessibility to integrating it with other solutions through APIs to generate more ecommerce features:

  • Shipping management
  • Inventory management
  • Discounts
  • Invoice generation
  • Multi-currency payments


Selz allows you to build up a web shop in a few simple clicks with the use of a drag-and-drop interface and templates or add ecommerce to the existing website. Extra marketing tools involve the integration of MailChimp which gives Selz additional benefits

With Selz, you'll be able to:

  • Add buy buttons and a shopping cart
  • Manage inventory
  • Ship products
  • Analyze your performance
  • Build your loyal customer base

Shop Rocket

Shoprocket provides a no-code experience and allows you to embed ecommerce functions into the regular website in less than 5 minutes.

They have more than 120 networks for payment, and the dashboard gives you a place to control all your ecommerce activities. One of the main advantages of Shoprocket is the feature of effortless integration onto your website.

It can add the following features to your website:

  • Shopping cart and payment gateway
  • Easy product filtering and browsing
  • Full customization to fit your existing website
  • Marketing Features
  • Inventory, customization, and order management


Ecwid is a free tool that easily allows small businesses trying ecommerce or e-marketing to experiment and make an online presence. It boasts many of its robust marketing features, making Ecwid stand out from the rest of the ecommerce solutions providers.

The solution allows businesses to:

  • Add an online store to an existing website where AI automatically matches your website's design
  • Add SEO and advertising features from a single overview page
  • Manage inventory, perform payments, and shipping


FoxyCart provides a shopping cart and check-out page for every website. One of the benefits of using this method is that it can handle many different challenges.

You can add ecommerce features for any type of product: physical, digital, or custom, as well as CSR, charity, and subscriptions.

You will be able to add the following features:

  • Shopping cart and checkout (including multiple currencies)
  • Consistent interface with your existing website
  • Custom payment fields
  • Transactional emails
  • Multilingual store
  • Inventory and shipping management

These solutions vary in the way they work, thus there is a need to consider the characteristics of each solution and select one that perfectly fits the ecommerce journey of your business.


Frequently Asked Questions

How can I Add Ecommerce to My Current Website?

To add eCommerce to your existing website, you can integrate online shopping features like product listings, shopping carts, and payment processing. This typically involves using eCommerce platforms or plugins that are compatible with your website's technology.

How can I Incorporate eCommerce Into my Business?

You can integrate eCommerce into your business by setting up an online store where customers can browse and purchase your products or services. This requires choosing an eCommerce platform, designing your online store, and configuring payment and shipping options.

Can I use Shopify With my Existing Website?

Yes, you can use Shopify to add eCommerce functionality to your existing website. Shopify offers options to embed buy buttons or entire storefronts directly into your website, allowing you to sell products seamlessly.

How Much Does it Cost to Create an ECommerce Website?

The cost of building an eCommerce website varies depending on factors like the platform used, design complexity, and required features. Generally, costs can range from a few hundred to several thousand dollars, including setup, design, development, and ongoing maintenance.


To Sump Up

Integrating ecommerce into your business strategy is key to unlocking growth opportunities. Intelligent choice of ecommerce options forms the basis of a successful business. It may be through third-party solutions or a fully integrated platform which is the best, the better the streamlined ecommerce journey, the greater the efficiency and customer satisfaction.

This gives a smooth transition that the participants follow but longer-term success is made by the continued optimization, data analytics, and awareness of the industry trends. 

Take advantage of ecommerce as an expansion and innovation tool to better reach new audiences, increase sales, and maintain relevance. The constant updating of your ecommerce strategy helps you to reach long-term success in the face of changes in market conditions.

Frequently asked questions
01. What is the definition of web design?
02. What do you need to effectively prepare for a website design?
03. What is SEO-friendly web design?
04. How is a professional and high-end website design?
05. How much does it cost to design a website at CanhCam?
06. Is there a contract for website design service?
Holding a leadership role in the company, I want to contribute to increasing the chances of competing with Vietnamese brands through the magic door of the internet.
Mr Hua Thien Vuong
Co-Founder & CEO