What is Ecommerce Headless? How to Build a Headless Ecommerce Store?

Apr 09, 2024
Content of the post
Content of the post

Managing customer expectations in today’s digital landscape can be quite challenging. Lead generation and content creation are just two of the most expensive elements involved, not to mention delivering an engaging experience. With this in mind, you should ask why:

"Where is a more efficient way to manage your content and ecommerce solutions?"

Fortunately, the headless commerce approach does just that. It’s a way for you to add ecommerce features to your website, while still getting the most out of the content that drives your traffic. Plus, you'll have better control over how your website's components work together.

In this article, we will:

  • Introduce you to the concept of headless commerce. 
  • Next, explain how to get started with a step-by-step guide.
  • Finally, we'll discuss all the top advantages.

Let's get to work!


What is Ecommerce Headless?

So, what exactly is headless commerce?

Headless commerce is an online store management system based on the storage of information on products and customers to best meet their expectations. This approach allows you to adapt your offers to the demands of Internet users. 

In other words, when using Headless ecommerce, the “front-end”, therefore the appearance of the website, is separated from the “back-end”, therefore from the structure and code of the website. The infrastructure of the website is thus independent of its appearance; you essentially free yourself up to explore multiple front-end delivery options. ecommerce headless

ecommerce headless
Headless ecommerce separates storefront design from backend functionality.


Besides that, your content can be managed almost anywhere through different application programming interfaces (APIs). This facilitates the creation of a content source for delivery to many endpoints, including devices that belong to the ever-growing Internet of Things (IoT) market.

Ultimately, this can help you achieve a new level of flexibility over how and where your content will be delivered and your products will be available for purchase.


Headless vs Traditional Ecommerce

Let's delve into a comparative analysis between headless ecommerce and traditional ecommerce models to understand their distinct features and functionalities.

ecommerce headless
The different between Headless Ecommerce and Traditional Ecommerce.


Building Your Headless Ecommerce Store: A Step-by-Step Guide

Above you have just learned the strengths of Ecommerce Headless and clearly understand its functions. But is that enough for your business to grow? Let's break it down step-by-step:


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Step 1: Look at Your Current Setup

First, give your current system a good once-over. What's working? What's not? This step will help you figure out what needs to change in settings.

Step 2: Choose a Right Headless Platform

Think about this: what are your business needs? Like how big you are and how you might grow in the future. Some kind of popular options that will suit your business are Shopify Plus, Magento Commerce, and BigCommerce.

Step 3: Build Your Front-End

Next up, you need to choose the tools to build your website's design and functionality like React, Vue.js, or Angular.

Pro Tips: To choose the right one, please evaluate based on these 3 factors

  • Project Needs - see which tool your project is suitable for.
  • Team Skills - Evaluate the team's strengths to choose from.
  • Learning Resources. See if that tool has many instructions, documents, or a community to support it.
ecommerce headless
Integrates with CMS for managing products and content.


Step 4: Make an API

Time to connect your interface to your interfaceless platform. This is where you create an API. Make sure these APIs are well-documented and secure.

Step 5: Move Your Content

Now, carefully move your existing content to a new headless CMS. You want to keep everything smooth and make sure everything's still there.

Step 6: Test It All

Finally, give everything a thorough checkup. Make sure it's working and that it's easy to use for your customers. Then, keep improving it over time.


Read more: What is Ecommerce Advertising? Types & Benefits of Ecommerce Ad Strategy


Why Choose Ecommerce Headless?

Benefits of Headless Trading

Some of the benefits of using headless commerce for your business include:

Faster scaling

Headless commerce makes it easy to integrate additional product features without disrupting website performance. It alleviates the complexities encountered in the scalability process and makes scaling your e-commerce website much easier.

So, with a headless solution, you can integrate new features into your website as your business grows rather than building a new one from scratch. As a result, it offers faster scaling of websites whenever required.

Seamless integration

Through the use of APIs, with headless commerce it is easy to connect to other platforms. By adding your brand to a new device, you can improve your reach to many customers and expand new opportunities.

Without an API, you may have to use the plugin which additionally requires security patches and constant updates. However, API integration ensures that data is transferred quickly and easily, without requiring updates.

ecommerce headless
Uses APIs to connect the front-end to the back-end for data exchange.


Provides a multi-channel experience

With headless commerce, you can reach customers who prefer multiple channels to discover and purchase goods. Around 74% of customers prefer more than one channel for shopping.

Therefore, the single channel is no longer sufficient for companies. With headless commerce, you can modify your interface to create an ecommerce website that works smoothly across different channels.

Improved customization

Unlike traditional commerce, headless commerce offers unlimited customization possibilities. So, with the help of a company that offers headless development services, you can take your business to the next level by customizing your existing platform.

To provide a better site experience to your customers, you must constantly meet their expectations. Headless commerce allows you to quickly change the front-end without altering the back-end layer. A competent headless commerce company can quickly implement new features on your website to meet your customers' expectations, reducing time to market.

So, if the above-mentioned benefits attract your attention to developing a successful headless ecommerce store or you want to migrate your existing ecommerce store to a headless solution, hiring a company offering headless development services will be a good choice for you.


Headless Ecommerce at Work

Now, let's draw inspiration from real-world success stories of businesses harnessing the power of headless commerce to drive innovation and growth.

Company Nike: By transitioning to a headless ecommerce model, Company Nike achieved significant improvements in website performance and scalability. With a decoupled front end and back end, they were able to deliver personalized shopping experiences across web and mobile channels, resulting in a notable increase in conversion rates.

Company Amazone: Facing the challenge of managing a diverse product catalog across multiple regions, Company Amazone adopted a headless commerce approach. By leveraging microservices architecture and API-driven workflows, they streamlined product management and localization efforts, leading to enhanced customer engagement and international expansion.

These success stories serve as a testament to the transformative potential of headless commerce, empowering businesses to stay ahead in today's dynamic digital landscape.


Headless Ecommerce FAQs

As you navigate the world of headless commerce, you may encounter various questions and uncertainties. Here, we address some of the most common queries to provide clarity and guidance:

Is headless right for my business?

Headless commerce is ideal for businesses seeking unparalleled flexibility, scalability, and customization capabilities. If you prioritize delivering seamless omnichannel experiences and require the freedom to innovate without constraints, headless architecture may be the right fit for your business.

How much does headless commerce cost?

The cost of implementing headless commerce varies depending on factors such as the complexity of your project, choice of technologies, and development resources. While upfront costs may be higher compared to traditional ecommerce platforms, the long-term benefits in terms of scalability, performance, and user experience often outweigh the initial investment.

What are the disadvantages of headless commerce?

While headless commerce offers numerous advantages, it's essential to consider potential limitations such as increased complexity in development and maintenance, dependency on reliable APIs for communication between frontend and backend systems, and the need for skilled technical resources to manage the infrastructure effectively.

By addressing these frequently asked questions, we aim to provide clarity and guidance to businesses considering the adoption of headless commerce.



In conclusion, ecommerce headless represents a paradigm shift in the way businesses approach online commerce, offering unprecedented freedom, flexibility, and scalability. By decoupling the frontend presentation layer from the backend functionality, businesses can create immersive and personalized experiences across various channels, driving customer engagement and loyalty.

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