Breadcrumbs in Web Design: Why Are Breadcrumbs Important for SEO Websites?

Mar 22, 2024
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In the dynamic landscape of web design, where user experience reigns supreme, breadcrumbs serve as invaluable navigational aids, guiding users through the labyrinth of digital content with ease. Often overlooked yet profoundly impactful, web design breadcrumbs offer users a trail of digital "breadcrumbs" that lead them back to where they began, facilitating seamless exploration and enhancing overall usability.

As websites grow in complexity, these humble navigational elements play a pivotal role in enhancing user comprehension, reducing bounce rates, and fostering a sense of control and orientation. In this exploration of web design breadcrumbs, CanhCam delves into their significance, implementation strategies, and the profound impact they wield in shaping user journeys across the digital realm.


What are Breadcrumbs?

Breadcrumbs are a navigation aid used in user interfaces, particularly on websites and applications. They typically appear as a trail of links at the top of a page, showing the user the path they took to arrive at the current page or location within the site.

Breadcrumbs provide users with a hierarchical trail that helps them understand their current location and navigate back to higher-level pages or categories easily. In user interfaces, breadcrumbs serve a similar purpose by helping users trace their path through the website or application.

breadcrumbs web design;


When Should You use Breadcrumbs?

Use breadcrumb navigation for large websites and websites with hierarchically organized pages, such as web design breadcrumbs. A great scenario is e-commerce websites, where various products are grouped into logical categories.

You should not use breadcrumbs for single-level websites without hierarchy or logical grouping. A great way to determine whether a website would benefit from breadcrumb navigation is to build a sitemap or diagram illustrating the navigation architecture of the website, then analyze whether breadcrumbs improve navigation within and between user categories.

what is a breadcrumb in web design;


Breadcrumb navigation should be considered as an additional feature and should not replace efficient main navigation menus. It is a convenient feature, a supplementary navigation scheme that allows users to identify their location and another way to navigate around your website.


Types of Breadcrumbs

Breadcrumbs are a navigational aid often used in websites to show users their current location within a website's hierarchy. They typically appear near the top of a webpage and consist of a series of links that indicate the user's path from the homepage to the current page. There are several types of breadcrumbs that can be used to help users navigate through a website more easily.


Location-based breadcrumbs are the most common type of breadcrumbs and simply show the user where they are within the website’s hierarchy. For example, a location- based breadcrumb might look like:

“Home> Products> Cameras> Digital Cameras”

To indicated that the users who want to quickly navigate back to a previous page or section of the website without having to click the back button repeatedly.


Attribute-based breadcrumbs, on the other hand, provide additional information about the current beyond just its location in the website’s hierarchy. This type of breadcrumb might include filters or attributes that the user applied to reach the current page. For example, an attribute-based breadcrumb might look like:

“Home > Products > Cameras > Digital Cameras > Price: $500 - $1000” 

To indicate that the user is viewing digital cameras in a specific price range.

Attribute-based breadcrumbs can help users remember the criteria they used to find a certain page and can be especially useful for e-commerce websites with a large number of products.

what is breadcrumbs in web design;



Path-based breadcrumbs display the user’s entire path from the homepage to the current page and can help them retrace their steps if needed. Path-based breadcrumbs are especially useful for websites with a complex structure or multiple ways to navigate to the same page.

For example: Previous Page> Previous Page> Current Page

Each type of breadcrumb serves a different purpose, but they all aim to improve navigation and provide users with context about their location within a website or application


Benefits of Using Breadcrumbs

Convenient for Users

Breadcrumbs provide users with a clear and easily accessible way to navigate a website, especially if the site has multiple levels of navigation. With breadcrumbs, users can quickly understand where they are within the website and easily retrace their steps if necessary. This can be particularly helpful for users who may be new to a website or may not be familiar with its structure

Improves Navigation Efficiency

Instead of having to click “back” multiple times or navigate through multiple menus, users can simply click on the breadcrumbs trail to go back to a previous page. This not only saves time and effort for users but also provides a more seamless and efficient browsing experience

Reduced Bounce Rates

Bounce rate refers to the percentage of visitor who navigate away form a website after viewing only one page. By providing clear navigation and context for users, breadcrumbs help them understand the structure of the site and easily find other relevant content. This can encourage users to explore more pages on the website, ultimately reducing bounce rates and increasing engagement.

what are breadcrumbs in web design;


SEO Benefits

Search engines like Google value websites that are easy to navigate and provide a good user experience. By including breadcrumbs on a website, search engines can better understand the hierarchy and structure of the site, which can lead to higher rankings in search results. Breadcrumbs also create additional internal links on a website, which can improve the overall SEO performance by helping search engines discover and index more pages.

Enhanced User Experience

Breadcrumbs enhance the user experience by providing an additional way for users to navigate a website. Breadcrumbs offer an alternative navigation option to the main menu or search bar, allowing users to easily backtrack or explore related content. This can be particularly useful for websites with deep hierarchies or a large number of pages, as breadcrumbs provide a more efficient way for users to navigate the site.

Overall, incorporating breadcrumbs into a user interface can contribute to a more intuitive and user-friendly experience, leading to higher user satisfaction and engagement.

No misinterpretation

A major advantage of utilizing breadcrumbs is their ability to prevent misunderstandings. By offering a straightforward route for users to track, breadcrumbs mitigate confusion and reduce the likelihood of users becoming disoriented within a website. This is especially crucial for websites featuring intricate layouts or numerous layers of navigation, as users can easily lose their sense of location.

Effective use of screen space

Breadcrumbs aid in maximizing screen space utilization on a website. They offer a succinct and transparent representation of a user's position within the website's structure, enabling swift navigation across pages without consuming excessive screen area. This enhances user experience and facilitates efficient access to desired information.


How to add breadcrumbs to your website?

Breadcrumbs are a great way to enhance the user experience on your website, especially in web design. They provide users with an easy way to navigate back to previous pages and track their progress within your website. Breadcrumbs typically display the hierarchy of pages leading to the current page. Adding breadcrumbs to your website is relatively simple and can be done using HTML and CSS. To add breadcrumbs to your website:

Before adding links, you need to determine the hierarchy of your website pages. This will help you understand the structure of your website and decide which pages to include in the links.

To create links, you will need to insert HTML code into your website. The HTML code for links typically includes a series of links representing the hierarchy of pages on your website. Each link should be separated by a symbol such as a greater than sign ">".

After inserting the HTML code for links, you can style them using CSS to make them visually appealing and fit with the design of your website. You can adjust font size, color, spacing, and alignment of the links to make them stand out on the page.

breadcrumb trail web design;


Once you have created links using HTML and CSS, you should add them to every page on your website, ensuring consistency across all pages for a seamless user experience. This is a crucial step in effective web design.

After adding links to the website, it is important to test them to ensure they function properly. Check if the links lead to the correct pages and if the paths are displayed accurately on different devices and screen sizes. Testing is an integral part of the web design process, ensuring a smooth user experience for all visitors.


Practices for Breadcrumbs

Here is a series of tips and UX design methods that can help you master navigation as a supportive and convenient element in web navigation. Remember that none of these methods are a one-size-fits-all solution for any website: The examples below show how different products approach this navigation component to meet their priorities.

Avoid Using Breadcrumbs for Main Navigation

While breadcrumbs can be a useful secondary navigation tool, they should not take the place of a main menu or other primary navigation elements. Breadcrumbs are meant to supplement navigation, not replace it, so it's important to ensure that they are used in conjunction with other navigation tools to provide a seamless user experience.

Place Breadcrumbs Above The H1 Heading

Positioning breadcrumbs above the main heading (typically denoted as H1 in HTML) ensures they are prominently displayed and easily noticeable. Placing breadcrumbs at the top of a page makes them easily visible and accessible to users, allowing them to quickly see their path through a website and navigate back to previous pages if needed.

Placing breadcrumbs above the H1 heading also helps to establish a clear hierarchy on the page, with the breadcrumbs signaling the user's path through the site and the H1 heading indicating the main topic of the pag

Initiating the breadcrumb trail with a link to the home page allows users to easily navigate back to the starting point of the website. This helps users establish their location within the website hierarchy from the very beginning and provides an easy way for them to navigate back to the home page if needed. Starting a breadcrumbs trail with a link to the home page also reinforces the website's branding and helps to establish a sense of familiarity and consistency for users as they navigate through the site.

Make The Current Location Look Non-Clickable

The initial step involves rendering the current location in the breadcrumb trail as non-clickable. This aids users in recognizing that the link corresponding to their current position is inactive, thus averting potential confusion or frustration resulting from futile attempts to click on it.

Employing distinct text attributes such as color, style, or symbols to delineate the present location enables users to swiftly discern their position within the site hierarchy, mitigating the risk of inadvertently selecting an incorrect link.

Clearly Separate The Elements

Each link in the breadcrumb should be distinct and easy to read, with enough spacing between them to prevent accidental clicks. By using visual cues such as arrows or slashes to separate the elements, users can easily follow the path back to previous pages and understand how each link relates to the others.

what is breadcrumbs in web design;


Mind readability and white space

The third guideline emphasizes considering readability and white space in breadcrumb design. Selecting a font size and style that are clear and legible is crucial, particularly for users with visual impairments. Furthermore, incorporating sufficient white space around the breadcrumb trail directs the user's focus towards the links and enhances readability.

Through careful adjustment of spacing and alignment within the breadcrumb elements, users can navigate the website with greater ease, locating desired information without encountering confusion.

Show hierarchy, not history

Breadcrumbs should reflect the actual structure of the website, rather than simply listing the pages that the user has visited in their current session. This allows users to easily understand where they are within the website's structure and navigate to higher-level categories or pages if needed.

Avoid overcrowding the page

Avoid overcrowding the page with an excessive number of breadcrumb elements or additional navigation options. Maintaining a clean and uncluttered design ensures that users can focus on the content and navigate the website without distraction.

Avoid visually highlighting 

While breadcrumbs should be visible and easily accessible, they should not overshadow other important elements on the page. Maintain a balanced visual hierarchy within the webpage layout to ensure that breadcrumbs do not dominate the user's attention.

Avoid employing multiple lines 

Adapt the design of breadcrumbs for mobile devices to ensure they remain concise and easily accessible without occupying too much screen space. Avoid wrapping breadcrumbs onto multiple lines, as this can detract from the usability and aesthetics of the mobile layout.

Avoid implementing breadcrumbs on the website

Breadcrumbs are most effective for websites with a hierarchical structure, where users navigate through multiple levels of content. Avoid using breadcrumbs for websites with a flat or simple navigation hierarchy, as they may not provide significant value to users in such contexts.



In conclusion, breadcrumbs serve as invaluable signposts guiding users through the labyrinth of websites, enhancing navigation and improving the overall user experience. By offering clear pathways to retrace steps or explore hierarchical structures, breadcrumbs contribute to reducing bounce rates, increasing accessibility, and providing context within the website's organization.

Whether implemented through HTML/CSS, JavaScript libraries, CMS plugins, or custom code, breadcrumbs offer significant benefits for both website owners and users alike. As websites continue to evolve in complexity, the importance of intuitive navigation aids like breadcrumbs cannot be overstated. Thus, integrating breadcrumbs into web design remains a fundamental practice to ensure seamless navigation and optimal user engagement in the digital landscape.


Frequenty Asked Questions

1. How do breadcrumbs affect SEO?

Breadcrumbs provide the SEO and user experience benefits.They can increase conversions by making it easier for users to explore a site. Increased interaction leads to lesser bounce rates as well. Breadcrumb schema markup can help a web page appear in search results for a breadcrumb term. 

2. Are breadcrumbs good for UX?

Yes, breadcrumbs improve UX by enhancing navigation clarity and helping users understand their location within a website. The turn-by-turn directions help people to understand their location, therefore saving their mental energy.

Frequently asked questions
01. What is the definition of web design?
02. What do you need to effectively prepare for a website design?
03. What is SEO-friendly web design?
04. How is a professional and high-end website design?
05. How much does it cost to design a website at CanhCam?
06. Is there a contract for website design service?
Holding a leadership role in the company, I aspire to fulfill the mission of bringing bespoke website solutions to empower businesses to thrive in the digital age, fostering both operational effectiveness and competitive advantage, ultimately contributing to sustainble business growth and success.
Mr Hua Thien Vuong
Co-Founder & CEO